Proportion of youth and adults that participated in social networks in Brazil

Brazil: Proportion of youth and adults that participated in social networks was 63.1% in 2023. ▲ Rising

Latest (2023)
63.1%
Change on year
up 0.6%
World rank
33rd
of 54 countries
All-time high
63.9%
in 2021
All-time low
27.2%
in 2013
Years of data
10
2013–2023

Proportion of youth and adults that participated in social networks in Brazil, 2013–2023

02040602013201820232013: 27.2 %2014: 30.1 %2016: 38.8 %2017: 45.6 %2018: 46.7 %2019: 52 %2020: 49.4 %2021: 63.9 %2022: 62.7 %2023: 63.1 %

Source: UNESCO Institute for Statistics. Measured in %.

Analysis

Brazil recorded 63.1% for proportion of youth and adults that participated in social networks in 2023.

Compared with earlier readings it is up 0.6% on the previous year and up 132.0% over ten years.

Over the whole period, proportion of youth and adults that participated in social networks in Brazil peaked at 63.9% in 2021 and was at its lowest, 27.2%, in 2013.

Brazil ranks 33rd of 54 countries on this measure, in the middle of the range.

The long-run direction has been consistently rising across the 10 years of available data.

Proportion of youth and adults that participated in social networks in Brazil, year by year

Annual values for Proportion of youth and adults that participated in social networks, 25-74 years old, male (%) in Brazil, 2013 to 2023.
Year % Change
2013 27.2%
2014 30.1% +10.7%
2016 38.8% +28.9%
2017 45.6% +17.5%
2018 46.7% +2.4%
2019 52.0% +11.3%
2020 49.4% -5.0%
2021 63.9% +29.4%
2022 62.7% -1.9%
2023 63.1% +0.6%

Brazil compared with similar countries

  • Brazil's 63.1% is below the median for upper middle income countries, which is 69.0%, 91% of the median. (16 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2010s 40.1% 27.2% 52.0% 6
2020s 59.8% 49.4% 63.9% 4

Countries ranked near Brazil

  1. 30 Sweden 64.9% compare
  2. 31 Korea 64.6% compare
  3. 32 Switzerland 63.3% compare
  4. 34 Estonia 63.0% compare
  5. 35 Belgium 62.7% compare
  6. 36 Portugal 62.2% compare

See the full ranking of 54 places →

More education data for Brazil

All data for Brazil →

Frequently asked questions

What is proportion of youth and adults that participated in social networks in Brazil?
Proportion of youth and adults that participated in social networks in Brazil was 63.1% in 2023, according to UNESCO Institute for Statistics.
What is the highest proportion of youth and adults that participated in social networks recorded in Brazil?
The highest recorded value was 63.9% in 2021.
What is the lowest proportion of youth and adults that participated in social networks recorded in Brazil?
The lowest recorded value was 27.2% in 2013.
How does Brazil rank for proportion of youth and adults that participated in social networks?
Brazil ranks 33rd out of 54 countries with data for 2023.
Is proportion of youth and adults that participated in social networks rising or falling in Brazil?
Over the last ten years it is up 132.0%. The long-run trend across the full record is rising.
Where does this Brazil data come from?
The figures come from UNESCO Institute for Statistics, published as part of Proportion of youth and adults that participated in social networks, 25-74 years old, male (%). Statizoid updates them automatically from the source API.

Download this data

CSV · JSON — 10 observations, free to reuse under CC BY-SA 3.0 IGO (UNESCO Institute for Statistics).

Share, cite or embed this page

Cite this page

Proportion of youth and adults that participated in social networks in Brazil. Statizoid, drawing on UNESCO Institute for Statistics. Retrieved 16 September 2026, from https://education.statizoid.com/stat/proportion-of-youth-and-adults-that-participated-in-social-networks-25-74-years-old-male/brazil/

Embed or link this data

Paste this into a page to link back to these figures. The data itself is free to reuse under CC BY-SA 3.0 IGO (UNESCO Institute for Statistics); please keep the attribution.

<a href="https://education.statizoid.com/stat/proportion-of-youth-and-adults-that-participated-in-social-networks-25-74-years-old-male/brazil/">Proportion of youth and adults that participated in social networks in Brazil</a> — Statizoid

About this data

Indicator
Proportion of youth and adults that participated in social networks, 25-74 years old, male (%)
Unit
%
Source
UNESCO Institute for Statistics
Licence
CC BY-SA 3.0 IGO (UNESCO Institute for Statistics)
Coverage
54 places, 462 data points, 2011–2024
Last refreshed

February 2026 Data Release