Proportion of youth and adults that participated in social networks in Brazil

Brazil: Proportion of youth and adults that participated in social networks was 68.1% in 2023. ▲ Rising

Latest (2023)
68.1%
Change on year
up 8.3%
World rank
27th
of 54 countries
All-time high
68.1%
in 2023
All-time low
33.1%
in 2013
Years of data
10
2013–2023

Proportion of youth and adults that participated in social networks in Brazil, 2013–2023

02040602013201820232013: 33.1 %2014: 36.2 %2016: 44.4 %2017: 48 %2018: 52.5 %2019: 54.6 %2020: 61 %2021: 62.9 %2022: 62.9 %2023: 68.1 %

Source: UNESCO Institute for Statistics. Measured in %.

Analysis

Brazil recorded 68.1% for proportion of youth and adults that participated in social networks in 2023. That is the highest value across all 10 years on record.

That represents a change of up 8.3% on the previous year and up 105.7% over ten years.

Over the whole period, proportion of youth and adults that participated in social networks in Brazil peaked at 68.1% in 2023 and was at its lowest, 33.1%, in 2013.

Brazil ranks 27th of 54 countries on this measure, in the middle of the range.

The long-run direction has been consistently rising across the 10 years of available data.

Proportion of youth and adults that participated in social networks in Brazil, year by year

Annual values for Proportion of youth and adults that participated in social networks, 25-74 years old, female (%) in Brazil, 2013 to 2023.
Year % Change
2013 33.1%
2014 36.2% +9.4%
2016 44.4% +22.7%
2017 48.0% +8.1%
2018 52.5% +9.4%
2019 54.6% +4.0%
2020 61.0% +11.7%
2021 62.9% +3.1%
2022 62.9% +0.0%
2023 68.1% +8.3%

Brazil compared with similar countries

  • Brazil's 68.1% is below the median for upper middle income countries, which is 68.2%, 100% of the median. (16 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2010s 44.8% 33.1% 54.6% 6
2020s 63.7% 61.0% 68.1% 4

Countries ranked near Brazil

  1. 24 Kazakhstan 69.4% compare
  2. 25 Singapore 69.2% compare
  3. 26 Türkiye 68.3% compare
  4. 28 Switzerland 67.6% compare
  5. 29 Belgium 67.0% compare
  6. 30 Serbia 66.9% compare

See the full ranking of 54 places →

More education data for Brazil

All data for Brazil →

Frequently asked questions

What is proportion of youth and adults that participated in social networks in Brazil?
Proportion of youth and adults that participated in social networks in Brazil was 68.1% in 2023, according to UNESCO Institute for Statistics.
What is the highest proportion of youth and adults that participated in social networks recorded in Brazil?
The highest recorded value was 68.1% in 2023.
What is the lowest proportion of youth and adults that participated in social networks recorded in Brazil?
The lowest recorded value was 33.1% in 2013.
How does Brazil rank for proportion of youth and adults that participated in social networks?
Brazil ranks 27th out of 54 countries with data for 2023.
Is proportion of youth and adults that participated in social networks rising or falling in Brazil?
Over the last ten years it is up 105.7%. The long-run trend across the full record is rising.
Where does this Brazil data come from?
The figures come from UNESCO Institute for Statistics, published as part of Proportion of youth and adults that participated in social networks, 25-74 years old, female (%). Statizoid updates them automatically from the source API.

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Proportion of youth and adults that participated in social networks in Brazil. Statizoid, drawing on UNESCO Institute for Statistics. Retrieved 13 September 2026, from https://education.statizoid.com/stat/proportion-of-youth-and-adults-that-participated-in-social-networks-25-74-years-old/brazil/

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About this data

Indicator
Proportion of youth and adults that participated in social networks, 25-74 years old, female (%)
Unit
%
Source
UNESCO Institute for Statistics
Licence
CC BY-SA 3.0 IGO (UNESCO Institute for Statistics)
Coverage
54 places, 462 data points, 2011–2024
Last refreshed

February 2026 Data Release