Proportion of youth and adults who have purchased or ordered goods or services, 15-24 years old, both sexes (%) by country
February 2026 Data Release
Countries reporting
62
Highest
89.7%
United Kingdom of Great Britain and Northern Ireland
Lowest
0.2%
El Salvador
Median
60.0%
Years covered
23
2002–2024
Data points
811
What the numbers show
Proportion of youth and adults who have purchased or ordered goods or services, 15-24 years old, both sexes (%) is currently reported for 62 countries. The highest value is 89.7% in United Kingdom of Great Britain and Northern Ireland; the lowest is 0.2% in El Salvador.
The median across all reporting countries is 60.0%, and the mean is 53.3%.
The gap between the highest and lowest reporting country is a factor of about 448.
Over the past decade 59 countries rose and 1 fell. The largest increase was in Thailand (up 55,200.0%), and the largest decrease in Azerbaijan (down 26.7%).
Proportion of youth and adults who have purchased or ordered goods or: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | United Kingdom of Great Britain and Northern Ireland | 89.7% | 2020 | up 39.1% | rising |
| 2 | Republic of Korea | 88.8% | 2023 | up 44.6% | rising |
| 3 | Malta | 84.3% | 2022 | up 40.0% | rising |
| 4 | Czechia | 82.4% | 2023 | up 168.4% | volatile |
| 5 | Denmark | 82.0% | 2024 | up 11.0% | rising |
| 6 | Norway | 79.0% | 2021 | up 29.3% | rising |
| 7 | Singapore | 78.8% | 2023 | up 178.4% | rising |
| 8 | Slovakia | 78.3% | 2024 | up 85.5% | volatile |
| 9 | Austria | 78.1% | 2024 | up 28.7% | rising |
| 10 | Croatia | 75.6% | 2023 | up 104.9% | volatile |
| 11 | Sweden | 75.1% | 2024 | up 19.8% | rising |
| 12 | Switzerland | 74.4% | 2023 | up 63.9% | rising |
| 13 | Australia | 73.8% | 2017 | up 45.6% | rising |
| 14 | United Arab Emirates | 73.3% | 2023 | up 1,010.6% | volatile |
| 15 | France | 71.6% | 2023 | up 49.2% | rising |
| 16 | Belgium | 70.4% | 2023 | up 70.9% | volatile |
| 17 | Luxembourg | 69.6% | 2024 | up 27.9% | rising |
| 18 | Netherlands | 69.5% | 2016 | up 80.5% | rising |
| 19 | Germany | 69.3% | 2024 | up 4.1% | rising |
| 20 | Bahrain | 67.6% | 2023 | up 211.5% | volatile |
| 21 | Hungary | 67.4% | 2024 | up 130.8% | volatile |
| 22 | Lithuania | 67.2% | 2023 | up 122.5% | volatile |
| 23 | Slovenia | 66.6% | 2023 | up 57.4% | rising |
| 24 | Belarus | 66.4% | 2023 | up 104.9% | rising |
| 25 | Finland | 64.5% | 2022 | up 19.9% | rising |
| 26 | Japan | 64.3% | 2022 | up 58.8% | rising |
| 27 | Portugal | 64.1% | 2023 | up 214.2% | volatile |
| 28 | Spain | 63.4% | 2023 | up 135.7% | volatile |
| 29 | Estonia | 62.5% | 2016 | up 876.6% | volatile |
| 30 | Israel | 61.8% | 2023 | up 105.3% | rising |
| 31 | Poland | 60.1% | 2023 | up 73.7% | rising |
| 32 | Hong Kong, China | 60.0% | 2022 | up 95.4% | rising |
| 33 | Russian Federation | 59.7% | 2023 | up 570.8% | volatile |
| 34 | Latvia | 57.4% | 2023 | up 95.9% | volatile |
| 35 | Türkiye | 57.1% | 2024 | up 396.5% | volatile |
| 36 | Thailand | 55.3% | 2020 | up 55,200.0% | volatile |
| 37 | Morocco | 54.1% | 2021 | up 1,832.1% | volatile |
| 38 | Ireland | 53.7% | 2015 | up 340.2% | volatile |
| 39 | Brazil | 51.4% | 2023 | up 104.0% | rising |
| 40 | Italy | 50.2% | 2023 | up 182.0% | volatile |
| 41 | Iceland | 50.0% | 2014 | up 88.0% | rising |
| 42 | Qatar | 47.3% | 2020 | up 547.9% | rising |
| 43 | Romania | 46.6% | 2023 | up 651.6% | volatile |
| 44 | Mexico | 44.7% | 2023 | up 2,880.0% | volatile |
| 45 | Bulgaria | 42.2% | 2023 | up 201.4% | volatile |
| 46 | Macau, China | 39.5% | 2021 | up 334.1% | volatile |
| 47 | Greece | 36.8% | 2016 | up 569.1% | volatile |
| 48 | Kazakhstan | 32.9% | 2023 | up 332.9% | rising |
| 49 | Cyprus | 32.5% | 2020 | up 48.4% | volatile |
| 50 | Georgia | 31.8% | 2023 | up 127.1% | rising |
| 51 | Indonesia | 24.7% | 2023 | up 311.7% | rising |
| 52 | Iran, Islamic Republic of | 24.2% | 2021 | up 1,412.5% | volatile |
| 53 | Ukraine | 21.4% | 2021 | up 2,040.0% | volatile |
| 54 | North Macedonia | 19.4% | 2016 | — | volatile |
| 55 | Paraguay | 17.2% | 2023 | up 17,100.0% | volatile |
| 56 | Mauritius | 16.3% | 2020 | up 858.8% | volatile |
| 57 | Jamaica | 14.3% | 2021 | up 333.3% | volatile |
| 58 | Peru | 12.8% | 2023 | up 573.7% | volatile |
| 59 | Colombia | 11.8% | 2023 | up 107.0% | rising |
| 60 | Azerbaijan | 1.1% | 2023 | down 26.7% | rising |
| 61 | Ecuador | 0.4% | 2012 | — | rising |
| 62 | El Salvador | 0.2% | 2020 | up 100.0% | volatile |
About this data
February 2026 Data Release