Proportion of youth and adults who have purchased or ordered goods or in Italy

Italy: Proportion of youth and adults who have purchased or ordered goods or was 35.8% in 2023. ◆ Volatile

Latest (2023)
35.8%
Change on year
up 6.5%
World rank
38th
of 59 countries
All-time high
35.8%
in 2023
All-time low
1.5%
in 2002
Years of data
17
2002–2023

Proportion of youth and adults who have purchased or ordered goods or in Italy, 2002–2023

0102030402002201220232002: 1.5 %2003: 2 %2005: 1.9 %2006: 3.1 %2007: 4 %2008: 4.2 %2009: 5 %2010: 6.3 %2011: 7.4 %2012: 7.8 %2013: 10.4 %2014: 12 %2015: 14.2 %2016: 15.8 %2020: 27.3 %2022: 33.6 %2023: 35.8 %

Source: UNESCO Institute for Statistics. Measured in %.

Analysis

In 2023, proportion of youth and adults who have purchased or ordered goods or in Italy stood at 35.8%. That is the highest value across all 17 years on record.

The figure is up 6.5% on the previous year and up 244.2% over ten years.

Over the whole period, proportion of youth and adults who have purchased or ordered goods or in Italy peaked at 35.8% in 2023 and was at its lowest, 1.5%, in 2002.

Italy ranks 38th of 59 countries on this measure, in the middle of the range.

The series is highly variable year to year, so single readings are best treated with caution.

Proportion of youth and adults who have purchased or ordered goods or in Italy, year by year

Annual values for Proportion of youth and adults who have purchased or ordered goods or services, 25-74 years old, female (%) in Italy, 2002 to 2023.
Year % Change
2002 1.5%
2003 2.0% +33.3%
2005 1.9% -5.0%
2006 3.1% +63.2%
2007 4.0% +29.0%
2008 4.2% +5.0%
2009 5.0% +19.0%
2010 6.3% +26.0%
2011 7.4% +17.5%
2012 7.8% +5.4%
2013 10.4% +33.3%
2014 12.0% +15.4%
2015 14.2% +18.3%
2016 15.8% +11.3%
2020 27.3% +72.8%
2022 33.6% +23.1%
2023 35.8% +6.5%

Averages by decade

DecadeAverage LowestHighest Years
2000s 3.1% 1.5% 5.0% 7
2010s 10.6% 6.3% 15.8% 7
2020s 32.2% 27.3% 35.8% 3

Countries ranked near Italy

  1. 35 Croatia 42.5% compare
  2. 36 Portugal 41.6% compare
  3. 37 Thailand 41.1% compare
  4. 39 Macau, China 34.7% compare
  5. 40 Türkiye 34.4% compare
  6. 41 Romania 31.7% compare

See the full ranking of 59 places →

More education data for Italy

All data for Italy →

Frequently asked questions

What is proportion of youth and adults who have purchased or ordered goods or in Italy?
Proportion of youth and adults who have purchased or ordered goods or in Italy was 35.8% in 2023, according to UNESCO Institute for Statistics.
What is the highest proportion of youth and adults who have purchased or ordered goods or recorded in Italy?
The highest recorded value was 35.8% in 2023.
What is the lowest proportion of youth and adults who have purchased or ordered goods or recorded in Italy?
The lowest recorded value was 1.5% in 2002.
How does Italy rank for proportion of youth and adults who have purchased or ordered goods or?
Italy ranks 38th out of 59 countries with data for 2023.
Is proportion of youth and adults who have purchased or ordered goods or rising or falling in Italy?
Over the last ten years it is up 244.2%. The long-run trend across the full record is volatile.
Where does this Italy data come from?
The figures come from UNESCO Institute for Statistics, published as part of Proportion of youth and adults who have purchased or ordered goods or services, 25-74 years old, female (%). Statizoid updates them automatically from the source API.

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Proportion of youth and adults who have purchased or ordered goods or in Italy. Statizoid, drawing on UNESCO Institute for Statistics. Retrieved 13 September 2026, from https://education.statizoid.com/stat/proportion-of-youth-and-adults-who-have-purchased-or-ordered-goods-or-services-25-74-2/italy/

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About this data

Indicator
Proportion of youth and adults who have purchased or ordered goods or services, 25-74 years old, female (%)
Unit
%
Source
UNESCO Institute for Statistics
Licence
CC BY-SA 3.0 IGO (UNESCO Institute for Statistics)
Coverage
59 places, 791 data points, 2002–2024
Last refreshed

February 2026 Data Release