Proportion of youth and adults who have purchased or ordered goods or services, 25-74 years old, female (%) by country
February 2026 Data Release
Countries reporting
59
Highest
83.9%
Denmark
Lowest
0.1%
El Salvador
Median
48.3%
Years covered
23
2002–2024
Data points
791
What the numbers show
Proportion of youth and adults who have purchased or ordered goods or services, 25-74 years old, female (%) is currently reported for 59 countries. The highest value is 83.9% in Denmark; the lowest is 0.1% in El Salvador.
The median across all reporting countries is 48.3%, and the mean is 45.5%.
The gap between the highest and lowest reporting country is a factor of about 839.
Over the past decade 56 countries rose and 1 fell. The largest increase was in Thailand (up 41,000.0%), and the largest decrease in El Salvador (down 50.0%).
Proportion of youth and adults who have purchased or ordered goods or: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | Denmark | 83.9% | 2024 | up 29.1% | rising |
| 2 | United Kingdom of Great Britain and Northern Ireland | 83.6% | 2020 | up 44.4% | rising |
| 3 | Sweden | 82.9% | 2024 | up 42.7% | rising |
| 4 | Norway | 82.0% | 2021 | up 59.2% | rising |
| 5 | Switzerland | 71.0% | 2023 | up 63.6% | rising |
| 6 | Korea | 70.4% | 2023 | up 55.1% | rising |
| 7 | Austria | 69.7% | 2024 | up 85.9% | volatile |
| 8 | Luxembourg | 69.5% | 2024 | up 17.2% | rising |
| 9 | Czechia | 68.0% | 2023 | up 240.0% | volatile |
| 10 | Germany | 66.2% | 2024 | up 13.6% | rising |
| 11 | Australia | 65.7% | 2017 | up 31.9% | rising |
| 12 | Belgium | 65.0% | 2023 | up 105.7% | volatile |
| 13 | France | 64.8% | 2023 | up 57.7% | rising |
| 14 | Slovakia | 64.6% | 2024 | up 122.8% | volatile |
| 15 | Bahrain | 64.5% | 2023 | up 176.8% | volatile |
| 16 | Finland | 63.5% | 2022 | up 32.8% | rising |
| 17 | Singapore | 62.2% | 2023 | up 160.3% | rising |
| 18 | Netherlands | 61.1% | 2016 | up 97.7% | rising |
| 19 | Israel | 60.8% | 2023 | up 121.9% | rising |
| 20 | Japan | 60.4% | 2022 | up 60.6% | rising |
| 21 | Hungary | 58.1% | 2024 | up 235.8% | volatile |
| 22 | Belarus | 58.0% | 2023 | up 262.5% | volatile |
| 23 | Malta | 57.2% | 2022 | up 104.3% | volatile |
| 24 | Russian Federation | 56.5% | 2023 | up 606.2% | volatile |
| 25 | Spain | 54.6% | 2023 | up 163.8% | volatile |
| 26 | Slovenia | 52.1% | 2023 | up 141.2% | volatile |
| 27 | Hong Kong, China | 51.3% | 2022 | up 154.0% | volatile |
| 28 | Poland | 50.2% | 2023 | up 142.5% | volatile |
| 29 | Lithuania | 49.5% | 2023 | up 186.1% | volatile |
| 30 | Iceland | 48.3% | 2014 | up 126.8% | rising |
| 31 | Latvia | 48.0% | 2023 | up 127.5% | volatile |
| 32 | Estonia | 46.1% | 2016 | up 1,113.2% | volatile |
| 33 | Ireland | 43.9% | 2015 | up 209.2% | rising |
| 34 | Brazil | 43.6% | 2023 | up 147.7% | rising |
| 35 | Croatia | 42.5% | 2023 | up 254.2% | volatile |
| 36 | Portugal | 41.6% | 2023 | up 230.2% | volatile |
| 37 | Thailand | 41.1% | 2020 | up 41,000.0% | volatile |
| 38 | Italy | 35.8% | 2023 | up 244.2% | volatile |
| 39 | Macau, China | 34.7% | 2021 | up 530.9% | volatile |
| 40 | Türkiye | 34.4% | 2024 | up 413.4% | volatile |
| 41 | Romania | 31.7% | 2023 | up 805.7% | volatile |
| 42 | Cyprus | 30.7% | 2020 | up 171.7% | volatile |
| 43 | Qatar | 29.5% | 2020 | up 227.8% | rising |
| 44 | Mexico | 27.8% | 2023 | up 1,363.2% | volatile |
| 44 | Bulgaria | 27.8% | 2023 | up 321.2% | volatile |
| 46 | Kazakhstan | 27.7% | 2023 | up 255.1% | rising |
| 47 | Paraguay | 22.7% | 2023 | up 11,250.0% | volatile |
| 48 | Ukraine | 21.7% | 2021 | up 1,569.2% | volatile |
| 49 | Greece | 20.8% | 2016 | up 1,500.0% | volatile |
| 50 | Georgia | 20.7% | 2023 | up 314.0% | rising |
| 51 | Jamaica | 19.2% | 2021 | up 585.7% | volatile |
| 52 | Indonesia | 15.6% | 2023 | up 310.5% | rising |
| 53 | Colombia | 15.2% | 2023 | up 130.3% | rising |
| 54 | Peru | 12.1% | 2023 | up 764.3% | volatile |
| 55 | Mauritius | 10.9% | 2020 | up 1,111.1% | volatile |
| 56 | Azerbaijan | 10.8% | 2023 | — | volatile |
| 57 | North Macedonia | 8.1% | 2016 | — | rising |
| 58 | Ecuador | 4.7% | 2024 | up 2,250.0% | volatile |
| 59 | El Salvador | 0.1% | 2020 | down 50.0% | rising |
About this data
February 2026 Data Release