Proportion of youth and adults who have purchased or ordered goods or services, 25-74 years old, male (%) by country
February 2026 Data Release
Countries reporting
59
Highest
80.3%
United Kingdom of Great Britain and Northern Ireland
Lowest
0.1%
El Salvador
Median
45.8%
Years covered
23
2002–2024
Data points
793
What the numbers show
Proportion of youth and adults who have purchased or ordered goods or services, 25-74 years old, male (%) is currently reported for 59 countries. The highest value is 80.3% in United Kingdom of Great Britain and Northern Ireland; the lowest is 0.1% in El Salvador.
The median across all reporting countries is 45.8%, and the mean is 43.6%.
The gap between the highest and lowest reporting country is a factor of about 803.
Over the past decade 56 countries rose and 2 fell. The largest increase was in Thailand (up 15,600.0%), and the largest decrease in El Salvador (down 75.0%).
Proportion of youth and adults who have purchased or ordered goods or: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | United Kingdom of Great Britain and Northern Ireland | 80.3% | 2020 | up 31.4% | rising |
| 2 | Norway | 80.0% | 2021 | up 30.7% | rising |
| 3 | Denmark | 79.5% | 2024 | up 22.1% | rising |
| 4 | Sweden | 79.1% | 2024 | up 22.8% | rising |
| 5 | Republic of Korea | 72.6% | 2023 | up 93.1% | rising |
| 6 | Switzerland | 70.3% | 2023 | up 45.2% | rising |
| 7 | Luxembourg | 69.8% | 2024 | up 2.6% | rising |
| 8 | Austria | 69.7% | 2024 | up 59.9% | rising |
| 9 | Germany | 66.6% | 2024 | up 5.5% | rising |
| 10 | Czechia | 66.3% | 2023 | up 229.9% | volatile |
| 10 | Bahrain | 66.3% | 2023 | up 258.4% | volatile |
| 12 | Singapore | 66.2% | 2023 | up 175.8% | rising |
| 13 | Slovakia | 65.1% | 2024 | up 126.8% | volatile |
| 14 | Australia | 64.6% | 2017 | up 27.9% | rising |
| 15 | Japan | 64.2% | 2022 | up 52.9% | rising |
| 16 | France | 64.0% | 2023 | up 37.9% | rising |
| 17 | Belgium | 63.1% | 2023 | up 65.2% | rising |
| 17 | Finland | 63.1% | 2022 | up 42.4% | rising |
| 19 | Netherlands | 61.9% | 2016 | up 51.3% | rising |
| 20 | Israel | 58.3% | 2023 | up 59.7% | rising |
| 21 | Hungary | 57.5% | 2024 | up 184.7% | volatile |
| 22 | Spain | 54.9% | 2023 | up 128.8% | volatile |
| 23 | Malta | 54.4% | 2022 | up 54.5% | rising |
| 24 | Slovenia | 50.9% | 2023 | up 128.3% | volatile |
| 25 | Hong Kong, China | 49.1% | 2022 | up 131.6% | rising |
| 26 | Iceland | 48.3% | 2014 | up 73.7% | rising |
| 27 | Croatia | 47.4% | 2023 | up 143.1% | volatile |
| 28 | Poland | 47.1% | 2023 | up 99.6% | volatile |
| 29 | Belarus | 46.8% | 2023 | up 205.9% | volatile |
| 30 | Russian Federation | 45.8% | 2023 | up 545.1% | volatile |
| 31 | Brazil | 45.5% | 2023 | up 154.2% | rising |
| 32 | Lithuania | 42.0% | 2023 | up 176.3% | volatile |
| 33 | Latvia | 40.8% | 2023 | up 109.2% | volatile |
| 34 | Ireland | 40.3% | 2015 | up 153.5% | rising |
| 34 | Portugal | 40.3% | 2023 | up 161.7% | volatile |
| 36 | Italy | 40.0% | 2023 | up 148.4% | volatile |
| 37 | Estonia | 38.6% | 2016 | up 943.2% | volatile |
| 38 | Türkiye | 35.9% | 2024 | up 217.7% | volatile |
| 39 | Mexico | 31.5% | 2023 | up 854.5% | volatile |
| 40 | Thailand | 31.4% | 2020 | up 15,600.0% | volatile |
| 41 | Cyprus | 31.1% | 2020 | up 127.0% | rising |
| 42 | Macau, China | 28.1% | 2021 | up 510.9% | volatile |
| 43 | Romania | 27.6% | 2023 | up 475.0% | volatile |
| 44 | Kazakhstan | 23.1% | 2023 | up 278.7% | rising |
| 45 | Paraguay | 22.8% | 2023 | up 1,800.0% | volatile |
| 46 | Bulgaria | 22.4% | 2023 | up 215.5% | volatile |
| 47 | Greece | 22.2% | 2016 | up 428.6% | volatile |
| 48 | Ukraine | 19.0% | 2021 | up 955.6% | volatile |
| 49 | Colombia | 16.7% | 2023 | up 83.5% | rising |
| 50 | Georgia | 15.3% | 2023 | up 168.4% | rising |
| 51 | Peru | 13.7% | 2023 | up 448.0% | volatile |
| 52 | Jamaica | 13.1% | 2021 | up 589.5% | volatile |
| 53 | Azerbaijan | 12.5% | 2023 | up 12,400.0% | volatile |
| 54 | Indonesia | 12.2% | 2023 | up 229.7% | rising |
| 55 | Qatar | 10.1% | 2020 | down 35.3% | falling |
| 56 | North Macedonia | 9.5% | 2016 | — | rising |
| 57 | Mauritius | 8.8% | 2020 | up 340.0% | volatile |
| 58 | Ecuador | 4.8% | 2024 | up 2,300.0% | volatile |
| 59 | El Salvador | 0.1% | 2020 | down 75.0% | volatile |
About this data
February 2026 Data Release