Proportion of youth and adults who have purchased or ordered goods or in Italy

Italy: Proportion of youth and adults who have purchased or ordered goods or was 39.4% in 2023. ◆ Volatile

Latest (2023)
39.4%
Change on year
up 5.6%
World rank
44th
of 70 countries
All-time high
39.4%
in 2023
All-time low
3.2%
in 2002
Years of data
17
2002–2023

Proportion of youth and adults who have purchased or ordered goods or in Italy, 2002–2023

0102030402002201220232002: 3.2 %2003: 4 %2005: 3.8 %2006: 5.4 %2007: 6.6 %2008: 6.5 %2009: 7.8 %2010: 9.3 %2011: 10.4 %2012: 10.9 %2013: 13.7 %2014: 13.7 %2015: 16 %2016: 17.9 %2017: 25.2 %2022: 37.3 %2023: 39.4 %

Source: UNESCO Institute for Statistics. Measured in %.

Analysis

In 2023, proportion of youth and adults who have purchased or ordered goods or in Italy stood at 39.4%. That is the highest value across all 17 years on record.

Compared with earlier readings it is up 5.6% on the previous year and up 187.6% over ten years.

Over the whole period, proportion of youth and adults who have purchased or ordered goods or in Italy peaked at 39.4% in 2023 and was at its lowest, 3.2%, in 2002.

That places Italy 44th out of 70 countries with data for 2023, putting it in the middle of the range.

The series is highly variable year to year, so single readings are best treated with caution.

Proportion of youth and adults who have purchased or ordered goods or in Italy, year by year

Annual values for Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%) in Italy, 2002 to 2023.
Year % Change
2002 3.2%
2003 4.0% +25.0%
2005 3.8% -5.0%
2006 5.4% +42.1%
2007 6.6% +22.2%
2008 6.5% -1.5%
2009 7.8% +20.0%
2010 9.3% +19.2%
2011 10.4% +11.8%
2012 10.9% +4.8%
2013 13.7% +25.7%
2014 13.7% +0.0%
2015 16.0% +16.8%
2016 17.9% +11.9%
2017 25.2% +40.8%
2022 37.3% +48.0%
2023 39.4% +5.6%

Italy compared with similar countries

  • Italy's 39.4% is below the median for high income countries, which is 57.6%, 68% of the median. (44 countries reporting)
  • Italy's 39.4% is below the median for Europe & Central Asia, which is 49.7%, 79% of the median. (41 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 5.3% 3.2% 7.8% 7
2010s 14.6% 9.3% 25.2% 8
2020s 38.3% 37.3% 39.4% 2

Countries ranked near Italy

  1. 41 Hong Kong, China 44.9% compare
  2. 42 Portugal 43.9% compare
  3. 43 Brazil 41.8% compare
  4. 45 Türkiye 38.8% compare
  5. 46 Egypt 36.1% compare
  6. 47 Thailand 33.8% compare

See the full ranking of 70 places →

More education data for Italy

All data for Italy →

Frequently asked questions

What is proportion of youth and adults who have purchased or ordered goods or in Italy?
Proportion of youth and adults who have purchased or ordered goods or in Italy was 39.4% in 2023, according to UNESCO Institute for Statistics.
What is the highest proportion of youth and adults who have purchased or ordered goods or recorded in Italy?
The highest recorded value was 39.4% in 2023.
What is the lowest proportion of youth and adults who have purchased or ordered goods or recorded in Italy?
The lowest recorded value was 3.2% in 2002.
How does Italy rank for proportion of youth and adults who have purchased or ordered goods or?
Italy ranks 44th out of 70 countries with data for 2023.
Is proportion of youth and adults who have purchased or ordered goods or rising or falling in Italy?
Over the last ten years it is up 187.6%. The long-run trend across the full record is volatile.
Where does this Italy data come from?
The figures come from UNESCO Institute for Statistics, published as part of Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%). Statizoid updates them automatically from the source API.

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Proportion of youth and adults who have purchased or ordered goods or in Italy. Statizoid, drawing on UNESCO Institute for Statistics. Retrieved 15 September 2026, from https://education.statizoid.com/stat/proportion-of-youth-and-adults-who-have-purchased-or-ordered-goods-or-services-both-sexes/italy/

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About this data

Indicator
Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%)
Unit
%
Source
UNESCO Institute for Statistics
Licence
CC BY-SA 3.0 IGO (UNESCO Institute for Statistics)
Coverage
70 places, 935 data points, 2002–2024
Last refreshed

February 2026 Data Release