Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%) by country
February 2026 Data Release
Countries reporting
70
Highest
81.7%
Denmark
Lowest
0.2%
El Salvador
Median
48.2%
Years covered
23
2002–2024
Data points
935
What the numbers show
Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%) is currently reported for 70 countries. The highest value is 81.7% in Denmark; the lowest is 0.2% in El Salvador.
The median across all reporting countries is 48.2%, and the mean is 43.6%.
The gap between the highest and lowest reporting country is a factor of about 408.
Proportion of youth and adults who have purchased or ordered goods or: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | Denmark | 81.7% | 2024 | up 23.0% | rising |
| 2 | United Kingdom of Great Britain and Northern Ireland | 78.9% | 2020 | up 30.8% | rising |
| 3 | Norway | 76.0% | 2023 | up 35.5% | rising |
| 4 | Sweden | 75.2% | 2024 | up 22.3% | rising |
| 5 | United Arab Emirates | 74.9% | 2023 | up 471.8% | volatile |
| 6 | Korea | 73.4% | 2023 | up 93.7% | rising |
| 7 | Netherlands | 72.2% | 2022 | up 39.9% | rising |
| 8 | Austria | 70.7% | 2024 | up 62.9% | rising |
| 9 | Malta | 69.7% | 2023 | up 81.5% | rising |
| 10 | Luxembourg | 69.6% | 2024 | up 11.5% | rising |
| 11 | Malaysia | 69.0% | 2023 | up 505.3% | volatile |
| 12 | Switzerland | 67.0% | 2023 | up 56.9% | rising |
| 13 | Germany | 66.8% | 2024 | up 8.8% | rising |
| 14 | Slovakia | 66.4% | 2024 | up 114.9% | volatile |
| 15 | Singapore | 66.1% | 2023 | up 219.3% | volatile |
| 16 | Bahrain | 66.0% | 2023 | up 226.7% | volatile |
| 17 | Belgium | 65.0% | 2023 | up 82.1% | rising |
| 18 | Czechia | 62.9% | 2023 | up 192.6% | volatile |
| 19 | Australia | 62.8% | 2017 | up 33.1% | rising |
| 20 | Kuwait | 61.5% | 2023 | up 119.6% | rising |
| 21 | France | 59.6% | 2023 | up 34.5% | rising |
| 22 | Hungary | 59.0% | 2024 | up 192.1% | volatile |
| 23 | Finland | 58.5% | 2023 | up 20.4% | rising |
| 24 | Israel | 56.7% | 2023 | up 90.3% | rising |
| 25 | Spain | 55.9% | 2023 | up 146.3% | volatile |
| 26 | Slovenia | 53.2% | 2023 | up 117.1% | volatile |
| 27 | Russian Federation | 52.6% | 2023 | up 574.4% | volatile |
| 28 | Japan | 51.4% | 2022 | up 58.6% | rising |
| 29 | Cyprus | 50.6% | 2023 | up 155.6% | volatile |
| 30 | Poland | 49.9% | 2023 | up 120.8% | volatile |
| 30 | Oman | 49.9% | 2024 | up 1,563.3% | volatile |
| 32 | Croatia | 49.7% | 2023 | up 165.8% | volatile |
| 33 | Belarus | 48.3% | 2023 | up 219.9% | volatile |
| 33 | Greece | 48.3% | 2023 | up 180.8% | volatile |
| 33 | Lithuania | 48.3% | 2023 | up 159.7% | volatile |
| 36 | Iceland | 48.2% | 2014 | up 92.8% | rising |
| 37 | Latvia | 46.1% | 2023 | up 116.4% | volatile |
| 38 | Serbia | 45.9% | 2023 | up 200.0% | volatile |
| 39 | Ireland | 45.6% | 2015 | up 214.5% | rising |
| 40 | Estonia | 45.0% | 2016 | up 900.0% | volatile |
| 41 | Hong Kong, China | 44.9% | 2022 | up 129.1% | rising |
| 42 | Portugal | 43.9% | 2023 | up 196.6% | volatile |
| 43 | Brazil | 41.8% | 2023 | up 140.2% | rising |
| 44 | Italy | 39.4% | 2023 | up 187.6% | volatile |
| 45 | Türkiye | 38.8% | 2024 | up 304.2% | volatile |
| 46 | Egypt | 36.1% | 2022 | up 17,950.0% | volatile |
| 47 | Thailand | 33.8% | 2020 | up 33,700.0% | volatile |
| 48 | Romania | 31.7% | 2023 | up 604.4% | volatile |
| 49 | Macau, China | 27.4% | 2021 | up 448.0% | volatile |
| 50 | Mexico | 27.1% | 2023 | up 1,405.6% | volatile |
| 51 | Bulgaria | 26.9% | 2023 | up 244.9% | volatile |
| 52 | Qatar | 23.8% | 2020 | up 87.4% | rising |
| 53 | Morocco | 21.8% | 2021 | up 890.9% | volatile |
| 54 | Kazakhstan | 20.9% | 2023 | up 242.6% | rising |
| 55 | Georgia | 18.4% | 2023 | up 228.6% | rising |
| 55 | Paraguay | 18.4% | 2023 | up 2,966.7% | volatile |
| 57 | Ukraine | 16.3% | 2021 | up 1,381.8% | volatile |
| 58 | Iran, Islamic Republic of | 14.9% | 2021 | up 1,390.0% | volatile |
| 59 | Bosnia and Herzegovina | 13.8% | 2022 | up 55.1% | rising |
| 60 | Indonesia | 13.5% | 2023 | up 440.0% | volatile |
| 61 | Peru | 12.2% | 2023 | up 713.3% | volatile |
| 62 | Colombia | 12.0% | 2023 | up 361.5% | volatile |
| 63 | Jamaica | 11.8% | 2021 | up 372.0% | volatile |
| 64 | North Macedonia | 10.5% | 2016 | up 950.0% | volatile |
| 65 | Palestine, State of | 10.4% | 2023 | up 333.3% | volatile |
| 66 | Mauritius | 9.7% | 2020 | up 708.3% | volatile |
| 67 | Azerbaijan | 8.2% | 2023 | up 2,633.3% | volatile |
| 68 | Ecuador | 3.3% | 2024 | up 1,550.0% | volatile |
| 69 | Uzbekistan | 1.5% | 2023 | up 25.0% | volatile |
| 70 | El Salvador | 0.2% | 2020 | up 100.0% | rising |
About this data
February 2026 Data Release