Proportion of youth and adults who have purchased or ordered goods or in Japan

Japan: Proportion of youth and adults who have purchased or ordered goods or was 51.4% in 2022. ▲ Rising

Latest (2022)
51.4%
Change on year
up 4.3%
World rank
28th
of 70 countries
All-time high
51.4%
in 2022
All-time low
30.1%
in 2009
Years of data
16
2007–2022

Proportion of youth and adults who have purchased or ordered goods or in Japan, 2007–2022

02040602007201420222007: 35.2 %2008: 36.4 %2009: 30.1 %2010: 30.7 %2011: 33.9 %2012: 32.4 %2013: 34.4 %2014: 34.6 %2015: 33.6 %2016: 36.4 %2017: 36.5 %2018: 36 %2019: 48.5 %2020: 46.4 %2021: 49.3 %2022: 51.4 %

Source: UNESCO Institute for Statistics. Measured in %.

Analysis

The most recent figure for proportion of youth and adults who have purchased or ordered goods or in Japan is 51.4%, measured in 2022. That is the highest value across all 16 years on record.

That represents a change of up 4.3% on the previous year and up 58.6% over ten years.

Over the whole period, proportion of youth and adults who have purchased or ordered goods or in Japan peaked at 51.4% in 2022 and was at its lowest, 30.1%, in 2009.

Japan ranks 28th of 70 countries on this measure, in the middle of the range.

The long-run direction has been consistently rising across the 16 years of available data.

Proportion of youth and adults who have purchased or ordered goods or in Japan, year by year

Annual values for Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%) in Japan, 2007 to 2022.
Year % Change
2007 35.2%
2008 36.4% +3.4%
2009 30.1% -17.3%
2010 30.7% +2.0%
2011 33.9% +10.4%
2012 32.4% -4.4%
2013 34.4% +6.2%
2014 34.6% +0.6%
2015 33.6% -2.9%
2016 36.4% +8.3%
2017 36.5% +0.3%
2018 36.0% -1.4%
2019 48.5% +34.7%
2020 46.4% -4.3%
2021 49.3% +6.2%
2022 51.4% +4.3%

Japan compared with similar countries

  • Japan's 51.4% is below the median for high income countries, which is 57.6%, 89% of the median. (44 countries reporting)
  • Japan's 51.4% is above the median for East Asia & Pacific, which is 51.4%, 1.0× the median. (9 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 33.9% 30.1% 36.4% 3
2010s 35.7% 30.7% 48.5% 10
2020s 49.0% 46.4% 51.4% 3

Countries ranked near Japan

  1. 25 Spain 55.9% compare
  2. 26 Slovenia 53.2% compare
  3. 27 Russian Federation 52.6% compare
  4. 29 Cyprus 50.6% compare
  5. 30 Oman 49.9% compare
  6. 30 Poland 49.9% compare

See the full ranking of 70 places →

More education data for Japan

All data for Japan →

Frequently asked questions

What is proportion of youth and adults who have purchased or ordered goods or in Japan?
Proportion of youth and adults who have purchased or ordered goods or in Japan was 51.4% in 2022, according to UNESCO Institute for Statistics.
What is the highest proportion of youth and adults who have purchased or ordered goods or recorded in Japan?
The highest recorded value was 51.4% in 2022.
What is the lowest proportion of youth and adults who have purchased or ordered goods or recorded in Japan?
The lowest recorded value was 30.1% in 2009.
How does Japan rank for proportion of youth and adults who have purchased or ordered goods or?
Japan ranks 28th out of 70 countries with data for 2022.
Is proportion of youth and adults who have purchased or ordered goods or rising or falling in Japan?
Over the last ten years it is up 58.6%. The long-run trend across the full record is rising.
Where does this Japan data come from?
The figures come from UNESCO Institute for Statistics, published as part of Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%). Statizoid updates them automatically from the source API.

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Proportion of youth and adults who have purchased or ordered goods or in Japan. Statizoid, drawing on UNESCO Institute for Statistics. Retrieved 14 September 2026, from https://education.statizoid.com/stat/proportion-of-youth-and-adults-who-have-purchased-or-ordered-goods-or-services-both-sexes/japan/

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About this data

Indicator
Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%)
Unit
%
Source
UNESCO Institute for Statistics
Licence
CC BY-SA 3.0 IGO (UNESCO Institute for Statistics)
Coverage
70 places, 935 data points, 2002–2024
Last refreshed

February 2026 Data Release