Proportion of youth and adults who have purchased or ordered goods or in Sweden

Sweden: Proportion of youth and adults who have purchased or ordered goods or was 75.2% in 2024. ▲ Rising

Latest (2024)
75.2%
Change on year
down 3.1%
World rank
4th
of 70 countries
All-time high
77.6%
in 2023
All-time low
20.6%
in 2003
Years of data
21
2002–2024

Proportion of youth and adults who have purchased or ordered goods or in Sweden, 2002–2024

204060802002201320242002: 23.7 %2003: 20.6 %2004: 29.7 %2005: 36.4 %2006: 39.4 %2007: 38.5 %2008: 37.9 %2009: 45 %2010: 49.9 %2011: 53.3 %2012: 58.1 %2013: 57.3 %2014: 61.5 %2015: 56.2 %2016: 59.1 %2017: 60.4 %2020: 69.1 %2021: 73.6 %2022: 72 %2023: 77.6 %2024: 75.2 %

Source: UNESCO Institute for Statistics. Measured in %.

Analysis

The most recent figure for proportion of youth and adults who have purchased or ordered goods or in Sweden is 75.2%, measured in 2024.

That represents a change of down 3.1% on the previous year and up 22.3% over ten years.

Over the whole period, proportion of youth and adults who have purchased or ordered goods or in Sweden peaked at 77.6% in 2023 and was at its lowest, 20.6%, in 2003.

Sweden ranks 4th of 70 countries on this measure, in the top 10%.

The long-run direction has been consistently rising across the 21 years of available data.

Proportion of youth and adults who have purchased or ordered goods or in Sweden, year by year

Annual values for Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%) in Sweden, 2002 to 2024.
Year % Change
2002 23.7%
2003 20.6% -13.1%
2004 29.7% +44.2%
2005 36.4% +22.6%
2006 39.4% +8.2%
2007 38.5% -2.3%
2008 37.9% -1.6%
2009 45.0% +18.7%
2010 49.9% +10.9%
2011 53.3% +6.8%
2012 58.1% +9.0%
2013 57.3% -1.4%
2014 61.5% +7.3%
2015 56.2% -8.6%
2016 59.1% +5.2%
2017 60.4% +2.2%
2020 69.1% +14.4%
2021 73.6% +6.5%
2022 72.0% -2.2%
2023 77.6% +7.8%
2024 75.2% -3.1%

Sweden compared with similar countries

  • Sweden's 75.2% is above the median for high income countries, which is 57.6%, 1.3× the median. (44 countries reporting)
  • Sweden's 75.2% is above the median for Europe & Central Asia, which is 49.7%, 1.5× the median. (41 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 33.9% 20.6% 45.0% 8
2010s 57.0% 49.9% 61.5% 8
2020s 73.5% 69.1% 77.6% 5

Countries ranked near Sweden

  1. 1 Denmark 81.7% compare
  2. 2 United Kingdom of Great Britain and Northern Ireland 78.9% compare
  3. 3 Norway 76.0% compare
  4. 5 United Arab Emirates 74.9% compare
  5. 6 Korea 73.4% compare
  6. 7 Netherlands 72.2% compare

See the full ranking of 70 places →

More education data for Sweden

All data for Sweden →

Frequently asked questions

What is proportion of youth and adults who have purchased or ordered goods or in Sweden?
Proportion of youth and adults who have purchased or ordered goods or in Sweden was 75.2% in 2024, according to UNESCO Institute for Statistics.
What is the highest proportion of youth and adults who have purchased or ordered goods or recorded in Sweden?
The highest recorded value was 77.6% in 2023.
What is the lowest proportion of youth and adults who have purchased or ordered goods or recorded in Sweden?
The lowest recorded value was 20.6% in 2003.
How does Sweden rank for proportion of youth and adults who have purchased or ordered goods or?
Sweden ranks 4th out of 70 countries with data for 2024.
Is proportion of youth and adults who have purchased or ordered goods or rising or falling in Sweden?
Over the last ten years it is up 22.3%. The long-run trend across the full record is rising.
Where does this Sweden data come from?
The figures come from UNESCO Institute for Statistics, published as part of Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%). Statizoid updates them automatically from the source API.

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Proportion of youth and adults who have purchased or ordered goods or in Sweden. Statizoid, drawing on UNESCO Institute for Statistics. Retrieved 15 September 2026, from https://education.statizoid.com/stat/proportion-of-youth-and-adults-who-have-purchased-or-ordered-goods-or-services-both-sexes/sweden/

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About this data

Indicator
Proportion of youth and adults who have purchased or ordered goods or services, both sexes (%)
Unit
%
Source
UNESCO Institute for Statistics
Licence
CC BY-SA 3.0 IGO (UNESCO Institute for Statistics)
Coverage
70 places, 935 data points, 2002–2024
Last refreshed

February 2026 Data Release