Proportion of youth and adults who have purchased or ordered goods or in Italy

Italy: Proportion of youth and adults who have purchased or ordered goods or was 37.7% in 2023. ◆ Volatile

Latest (2023)
37.7%
Change on year
up 6.5%
World rank
42nd
of 65 countries
All-time high
37.7%
in 2023
All-time low
1.7%
in 2002
Years of data
17
2002–2023

Proportion of youth and adults who have purchased or ordered goods or in Italy, 2002–2023

0102030402002201220232002: 1.7 %2003: 1.9 %2005: 2.1 %2006: 3.4 %2007: 4.2 %2008: 4.3 %2009: 5.2 %2010: 6.6 %2011: 7.6 %2012: 8.3 %2013: 11.1 %2014: 11.3 %2015: 13.2 %2016: 14.9 %2017: 21.7 %2022: 35.4 %2023: 37.7 %

Source: UNESCO Institute for Statistics. Measured in %.

Analysis

Italy recorded 37.7% for proportion of youth and adults who have purchased or ordered goods or in 2023. That is the highest value across all 17 years on record.

Compared with earlier readings it is up 6.5% on the previous year and up 239.6% over ten years.

Over the whole period, proportion of youth and adults who have purchased or ordered goods or in Italy peaked at 37.7% in 2023 and was at its lowest, 1.7%, in 2002.

Italy ranks 42nd of 65 countries on this measure, in the middle of the range.

The series is highly variable year to year, so single readings are best treated with caution.

Proportion of youth and adults who have purchased or ordered goods or in Italy, year by year

Annual values for Proportion of youth and adults who have purchased or ordered goods or services, female (%) in Italy, 2002 to 2023.
Year % Change
2002 1.7%
2003 1.9% +11.8%
2005 2.1% +10.5%
2006 3.4% +61.9%
2007 4.2% +23.5%
2008 4.3% +2.4%
2009 5.2% +20.9%
2010 6.6% +26.9%
2011 7.6% +15.2%
2012 8.3% +9.2%
2013 11.1% +33.7%
2014 11.3% +1.8%
2015 13.2% +16.8%
2016 14.9% +12.9%
2017 21.7% +45.6%
2022 35.4% +63.1%
2023 37.7% +6.5%

Averages by decade

DecadeAverage LowestHighest Years
2000s 3.3% 1.7% 5.2% 7
2010s 11.8% 6.6% 21.7% 8
2020s 36.5% 35.4% 37.7% 2

Countries ranked near Italy

  1. 39 Brazil 42.2% compare
  2. 40 Türkiye 39.0% compare
  3. 41 Thailand 38.4% compare
  4. 43 Qatar 36.3% compare
  5. 44 Romania 33.6% compare
  6. 45 Cyprus 31.3% compare

See the full ranking of 65 places →

More education data for Italy

All data for Italy →

Frequently asked questions

What is proportion of youth and adults who have purchased or ordered goods or in Italy?
Proportion of youth and adults who have purchased or ordered goods or in Italy was 37.7% in 2023, according to UNESCO Institute for Statistics.
What is the highest proportion of youth and adults who have purchased or ordered goods or recorded in Italy?
The highest recorded value was 37.7% in 2023.
What is the lowest proportion of youth and adults who have purchased or ordered goods or recorded in Italy?
The lowest recorded value was 1.7% in 2002.
How does Italy rank for proportion of youth and adults who have purchased or ordered goods or?
Italy ranks 42nd out of 65 countries with data for 2023.
Is proportion of youth and adults who have purchased or ordered goods or rising or falling in Italy?
Over the last ten years it is up 239.6%. The long-run trend across the full record is volatile.
Where does this Italy data come from?
The figures come from UNESCO Institute for Statistics, published as part of Proportion of youth and adults who have purchased or ordered goods or services, female (%). Statizoid updates them automatically from the source API.

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Proportion of youth and adults who have purchased or ordered goods or in Italy. Statizoid, drawing on UNESCO Institute for Statistics. Retrieved 13 September 2026, from https://education.statizoid.com/stat/proportion-of-youth-and-adults-who-have-purchased-or-ordered-goods-or-services-female/italy/

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About this data

Indicator
Proportion of youth and adults who have purchased or ordered goods or services, female (%)
Unit
%
Source
UNESCO Institute for Statistics
Licence
CC BY-SA 3.0 IGO (UNESCO Institute for Statistics)
Coverage
65 places, 856 data points, 2002–2024
Last refreshed

February 2026 Data Release