Proportion of youth and adults who have purchased or ordered goods or services, female (%) by country
February 2026 Data Release
Countries reporting
65
Highest
84.5%
Denmark
Lowest
0.1%
El Salvador
Median
48.2%
Years covered
23
2002–2024
Data points
856
What the numbers show
Proportion of youth and adults who have purchased or ordered goods or services, female (%) is currently reported for 65 countries. The highest value is 84.5% in Denmark; the lowest is 0.1% in El Salvador.
The median across all reporting countries is 48.2%, and the mean is 44.6%.
The gap between the highest and lowest reporting country is a factor of about 845.
Proportion of youth and adults who have purchased or ordered goods or: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | Denmark | 84.5% | 2024 | up 28.2% | rising |
| 2 | Norway | 81.1% | 2021 | up 53.3% | rising |
| 3 | United Kingdom of Great Britain and Northern Ireland | 79.4% | 2020 | up 33.2% | rising |
| 4 | Sweden | 76.2% | 2024 | up 29.4% | rising |
| 5 | Korea | 72.4% | 2023 | up 77.0% | rising |
| 6 | Malta | 71.9% | 2023 | up 102.0% | volatile |
| 7 | Austria | 70.9% | 2024 | up 76.4% | volatile |
| 8 | Luxembourg | 69.2% | 2024 | up 18.3% | rising |
| 9 | Malaysia | 68.6% | 2023 | up 239.6% | rising |
| 10 | Germany | 66.8% | 2024 | up 12.5% | rising |
| 11 | Belgium | 66.6% | 2023 | up 106.2% | volatile |
| 12 | Switzerland | 66.4% | 2023 | up 67.3% | rising |
| 12 | Slovakia | 66.4% | 2024 | up 110.8% | volatile |
| 14 | Bahrain | 65.4% | 2023 | up 205.6% | volatile |
| 15 | Singapore | 65.3% | 2023 | up 208.0% | volatile |
| 16 | Czechia | 63.4% | 2023 | up 194.9% | volatile |
| 17 | United Arab Emirates | 62.9% | 2023 | up 407.3% | rising |
| 18 | Australia | 62.7% | 2017 | up 35.7% | rising |
| 19 | Netherlands | 59.9% | 2016 | up 91.4% | rising |
| 20 | Hungary | 59.6% | 2024 | up 218.7% | volatile |
| 21 | France | 59.2% | 2023 | up 42.0% | rising |
| 22 | Finland | 58.1% | 2023 | up 17.4% | rising |
| 23 | Israel | 57.5% | 2023 | up 127.3% | rising |
| 24 | Russian Federation | 57.4% | 2023 | up 591.6% | volatile |
| 25 | Spain | 56.3% | 2023 | up 166.8% | volatile |
| 26 | Slovenia | 53.9% | 2023 | up 124.6% | volatile |
| 27 | Belarus | 53.2% | 2023 | up 245.5% | volatile |
| 28 | Lithuania | 51.8% | 2023 | up 167.0% | volatile |
| 29 | Poland | 51.3% | 2023 | up 143.1% | volatile |
| 30 | Croatia | 51.1% | 2023 | up 243.0% | volatile |
| 31 | Latvia | 50.1% | 2023 | up 127.7% | volatile |
| 32 | Estonia | 48.3% | 2016 | up 973.3% | volatile |
| 33 | Iceland | 48.2% | 2014 | up 129.5% | rising |
| 34 | Japan | 48.0% | 2022 | up 60.5% | rising |
| 35 | Ireland | 47.8% | 2015 | up 254.1% | rising |
| 36 | Hong Kong, China | 46.1% | 2022 | up 134.0% | rising |
| 37 | Serbia | 45.7% | 2023 | up 219.6% | volatile |
| 38 | Portugal | 44.5% | 2023 | up 229.6% | volatile |
| 39 | Brazil | 42.2% | 2023 | up 155.8% | rising |
| 40 | Türkiye | 39.0% | 2024 | up 420.0% | volatile |
| 41 | Thailand | 38.4% | 2020 | up 38,300.0% | volatile |
| 42 | Italy | 37.7% | 2023 | up 239.6% | volatile |
| 43 | Qatar | 36.3% | 2020 | up 322.1% | rising |
| 44 | Romania | 33.6% | 2023 | up 719.5% | volatile |
| 45 | Cyprus | 31.3% | 2020 | up 152.4% | volatile |
| 46 | Macau, China | 30.5% | 2021 | up 400.0% | volatile |
| 47 | Bulgaria | 29.4% | 2023 | up 286.8% | volatile |
| 48 | Bosnia and Herzegovina | 26.4% | 2021 | — | rising |
| 49 | Mexico | 26.2% | 2023 | up 1,915.4% | volatile |
| 50 | Greece | 22.6% | 2016 | up 1,406.7% | volatile |
| 51 | Kazakhstan | 22.5% | 2023 | up 230.9% | rising |
| 52 | Georgia | 20.5% | 2023 | up 294.2% | rising |
| 53 | Morocco | 18.6% | 2021 | up 785.7% | volatile |
| 54 | Paraguay | 18.3% | 2023 | up 18,200.0% | volatile |
| 55 | Ukraine | 17.1% | 2021 | up 1,610.0% | volatile |
| 56 | Indonesia | 15.6% | 2023 | up 500.0% | volatile |
| 57 | Iran, Islamic Republic of | 15.2% | 2021 | up 2,071.4% | volatile |
| 58 | Jamaica | 14.1% | 2021 | up 386.2% | volatile |
| 59 | Colombia | 11.7% | 2023 | up 431.8% | volatile |
| 60 | Peru | 11.2% | 2023 | up 918.2% | volatile |
| 61 | Mauritius | 10.7% | 2020 | up 1,237.5% | volatile |
| 62 | North Macedonia | 9.9% | 2016 | up 266.7% | volatile |
| 63 | Azerbaijan | 7.8% | 2023 | up 3,800.0% | volatile |
| 64 | Ecuador | 3.3% | 2024 | up 1,000.0% | volatile |
| 65 | El Salvador | 0.1% | 2020 | unchanged | volatile |
About this data
February 2026 Data Release