Proportion of youth and adults who have purchased or ordered goods or in Japan

Japan: Proportion of youth and adults who have purchased or ordered goods or was 48.0% in 2022. ▲ Rising

Latest (2022)
48.0%
Change on year
up 3.9%
World rank
34th
of 65 countries
All-time high
48.0%
in 2022
All-time low
26.8%
in 2009
Years of data
16
2007–2022

Proportion of youth and adults who have purchased or ordered goods or in Japan, 2007–2022

010203040502007201420222007: 30.5 %2008: 32.7 %2009: 26.8 %2010: 27.8 %2011: 31 %2012: 29.9 %2013: 33.1 %2014: 33.2 %2015: 32.5 %2016: 33 %2017: 33.1 %2018: 32.3 %2019: 45 %2020: 43.2 %2021: 46.2 %2022: 48 %

Source: UNESCO Institute for Statistics. Measured in %.

Analysis

The most recent figure for proportion of youth and adults who have purchased or ordered goods or in Japan is 48.0%, measured in 2022. That is the highest value across all 16 years on record.

The figure is up 3.9% on the previous year and up 60.5% over ten years.

Over the whole period, proportion of youth and adults who have purchased or ordered goods or in Japan peaked at 48.0% in 2022 and was at its lowest, 26.8%, in 2009.

That places Japan 34th out of 65 countries with data for 2022, putting it in the middle of the range.

The long-run direction has been consistently rising across the 16 years of available data.

Proportion of youth and adults who have purchased or ordered goods or in Japan, year by year

Annual values for Proportion of youth and adults who have purchased or ordered goods or services, female (%) in Japan, 2007 to 2022.
Year % Change
2007 30.5%
2008 32.7% +7.2%
2009 26.8% -18.0%
2010 27.8% +3.7%
2011 31.0% +11.5%
2012 29.9% -3.5%
2013 33.1% +10.7%
2014 33.2% +0.3%
2015 32.5% -2.1%
2016 33.0% +1.5%
2017 33.1% +0.3%
2018 32.3% -2.4%
2019 45.0% +39.3%
2020 43.2% -4.0%
2021 46.2% +6.9%
2022 48.0% +3.9%

Averages by decade

DecadeAverage LowestHighest Years
2000s 30.0% 26.8% 32.7% 3
2010s 33.1% 27.8% 45.0% 10
2020s 45.8% 43.2% 48.0% 3

Countries ranked near Japan

  1. 31 Latvia 50.1% compare
  2. 32 Estonia 48.3% compare
  3. 33 Iceland 48.2% compare
  4. 35 Ireland 47.8% compare
  5. 36 Hong Kong, China 46.1% compare
  6. 37 Serbia 45.7% compare

See the full ranking of 65 places →

More education data for Japan

All data for Japan →

Frequently asked questions

What is proportion of youth and adults who have purchased or ordered goods or in Japan?
Proportion of youth and adults who have purchased or ordered goods or in Japan was 48.0% in 2022, according to UNESCO Institute for Statistics.
What is the highest proportion of youth and adults who have purchased or ordered goods or recorded in Japan?
The highest recorded value was 48.0% in 2022.
What is the lowest proportion of youth and adults who have purchased or ordered goods or recorded in Japan?
The lowest recorded value was 26.8% in 2009.
How does Japan rank for proportion of youth and adults who have purchased or ordered goods or?
Japan ranks 34th out of 65 countries with data for 2022.
Is proportion of youth and adults who have purchased or ordered goods or rising or falling in Japan?
Over the last ten years it is up 60.5%. The long-run trend across the full record is rising.
Where does this Japan data come from?
The figures come from UNESCO Institute for Statistics, published as part of Proportion of youth and adults who have purchased or ordered goods or services, female (%). Statizoid updates them automatically from the source API.

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Proportion of youth and adults who have purchased or ordered goods or in Japan. Statizoid, drawing on UNESCO Institute for Statistics. Retrieved 12 September 2026, from https://education.statizoid.com/stat/proportion-of-youth-and-adults-who-have-purchased-or-ordered-goods-or-services-female/japan/

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About this data

Indicator
Proportion of youth and adults who have purchased or ordered goods or services, female (%)
Unit
%
Source
UNESCO Institute for Statistics
Licence
CC BY-SA 3.0 IGO (UNESCO Institute for Statistics)
Coverage
65 places, 856 data points, 2002–2024
Last refreshed

February 2026 Data Release