Proportion of youth and adults who have purchased or ordered goods or services, 25-74 years old, both sexes (%) by country
February 2026 Data Release
Countries reporting
62
Highest
82.0%
United Kingdom of Great Britain and Northern Ireland
Lowest
0.1%
El Salvador
Median
45.4%
Years covered
23
2002–2024
Data points
790
What the numbers show
Proportion of youth and adults who have purchased or ordered goods or services, 25-74 years old, both sexes (%) is currently reported for 62 countries. The highest value is 82.0% in United Kingdom of Great Britain and Northern Ireland; the lowest is 0.1% in El Salvador.
The median across all reporting countries is 45.4%, and the mean is 44.2%.
The gap between the highest and lowest reporting country is a factor of about 820.
Over the past decade 60 countries rose and 1 fell. The largest increase was in Thailand (up 18,100.0%), and the largest decrease in El Salvador (down 66.7%).
Proportion of youth and adults who have purchased or ordered goods or: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | United Kingdom of Great Britain and Northern Ireland | 82.0% | 2020 | up 37.8% | rising |
| 2 | Denmark | 81.7% | 2024 | up 25.7% | rising |
| 3 | Sweden | 81.0% | 2024 | up 32.1% | rising |
| 3 | Norway | 81.0% | 2021 | up 43.6% | rising |
| 5 | United Arab Emirates | 75.2% | 2023 | up 382.1% | volatile |
| 6 | Korea | 71.5% | 2023 | up 72.3% | rising |
| 7 | Switzerland | 70.6% | 2023 | up 53.8% | rising |
| 8 | Austria | 69.7% | 2024 | up 72.1% | rising |
| 9 | Luxembourg | 69.6% | 2024 | up 9.3% | rising |
| 10 | Czechia | 67.2% | 2023 | up 234.3% | volatile |
| 11 | Germany | 66.4% | 2024 | up 9.4% | rising |
| 12 | Bahrain | 65.7% | 2023 | up 226.9% | volatile |
| 13 | Australia | 65.1% | 2017 | up 29.7% | rising |
| 14 | Slovakia | 64.8% | 2024 | up 124.2% | volatile |
| 15 | France | 64.4% | 2023 | up 47.4% | rising |
| 16 | Singapore | 64.3% | 2023 | up 169.0% | rising |
| 17 | Belgium | 64.1% | 2023 | up 84.2% | rising |
| 18 | Finland | 63.3% | 2022 | up 37.3% | rising |
| 19 | Japan | 62.3% | 2022 | up 56.5% | rising |
| 20 | Netherlands | 61.5% | 2016 | up 71.3% | rising |
| 21 | Israel | 59.5% | 2023 | up 87.1% | rising |
| 22 | Hungary | 57.8% | 2024 | up 209.1% | volatile |
| 23 | Malta | 55.7% | 2022 | up 76.3% | rising |
| 24 | Spain | 54.7% | 2023 | up 145.3% | volatile |
| 25 | Belarus | 53.7% | 2023 | up 242.0% | volatile |
| 26 | Russian Federation | 51.6% | 2023 | up 578.9% | volatile |
| 27 | Slovenia | 51.5% | 2023 | up 135.2% | volatile |
| 28 | Hong Kong, China | 50.3% | 2022 | up 143.0% | rising |
| 29 | Poland | 48.7% | 2023 | up 120.4% | volatile |
| 30 | Iceland | 48.2% | 2014 | up 95.9% | rising |
| 31 | Lithuania | 45.9% | 2023 | up 181.6% | volatile |
| 32 | Croatia | 44.9% | 2023 | up 187.8% | volatile |
| 33 | Latvia | 44.6% | 2023 | up 118.6% | volatile |
| 34 | Brazil | 44.5% | 2023 | up 151.4% | rising |
| 35 | Estonia | 42.5% | 2016 | up 1,365.5% | volatile |
| 36 | Ireland | 42.1% | 2015 | up 178.8% | rising |
| 37 | Portugal | 41.0% | 2023 | up 195.0% | volatile |
| 38 | Italy | 37.9% | 2023 | up 187.1% | volatile |
| 39 | Thailand | 36.4% | 2020 | up 18,100.0% | volatile |
| 40 | Türkiye | 35.1% | 2024 | up 290.0% | volatile |
| 41 | Macau, China | 31.7% | 2021 | up 534.0% | volatile |
| 42 | Cyprus | 30.9% | 2020 | up 149.2% | volatile |
| 43 | Romania | 29.7% | 2023 | up 624.4% | volatile |
| 44 | Mexico | 29.5% | 2023 | up 1,034.6% | volatile |
| 45 | Kazakhstan | 25.5% | 2023 | up 264.3% | rising |
| 46 | Bulgaria | 25.1% | 2023 | up 263.8% | volatile |
| 47 | Paraguay | 22.7% | 2023 | up 2,422.2% | volatile |
| 48 | Greece | 21.5% | 2016 | up 696.3% | volatile |
| 49 | Ukraine | 20.5% | 2021 | up 1,266.7% | volatile |
| 50 | Qatar | 19.3% | 2020 | up 40.9% | falling |
| 51 | Georgia | 18.2% | 2023 | up 243.4% | rising |
| 52 | Iran, Islamic Republic of | 16.6% | 2021 | up 1,409.1% | volatile |
| 53 | Jamaica | 16.3% | 2021 | up 579.2% | volatile |
| 54 | Colombia | 15.9% | 2023 | up 103.8% | rising |
| 55 | Morocco | 14.5% | 2021 | up 457.7% | volatile |
| 56 | Indonesia | 13.9% | 2023 | up 275.7% | rising |
| 57 | Peru | 12.9% | 2023 | up 578.9% | volatile |
| 58 | Azerbaijan | 11.6% | 2023 | up 11,500.0% | volatile |
| 59 | Mauritius | 9.9% | 2020 | up 607.1% | volatile |
| 60 | North Macedonia | 8.8% | 2016 | — | rising |
| 61 | Ecuador | 4.8% | 2024 | up 2,300.0% | volatile |
| 62 | El Salvador | 0.1% | 2020 | down 66.7% | falling |
About this data
February 2026 Data Release